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People love shopping at Christmas as there are usually quite a few deals on products being offered by retailers. Through shopping with these deals customers are able to save money on their Christmas shopping as well as find goods they may not have thought of purchasing before, through retailers setting up clever displays. By appealing to customer’s shopping needs, retailers are able to ensure their goods have maximum exposure and secure as many sales as possible for Christmas, always a short shopping period. Every sale counts at Christmas, which can be why retailers change everything about their stores in order to fit in more stock.

Retailers need to sell a wider array of stock at Christmas, as they will be receiving more customers through their doors, than at any other time of year. As Christmas approaches retailers will be stocking up on these items and making sure they have enough for all of their predicted customers to buy. Without extra goods retailers can suffer at Christmas, and many still do. Customers want to see something different for Christmas in any shop they go to, and if a shop doesn’t even have any decorations then they could lose out on customers before they’ve seen inside.

Astro Imports supply wholesale products to retailers Nationwide from Leicester. As a company with a wide range of Christmas stock they receive a lot of business in weeks leading to Christmas, while retailers are thinking about what to sell to their customers which can be new and unexpected for them. Astro Imports offers a generous discount system which increases with larger orders, encouraging retailers to buy more goods at once and save costs both on goods and delivery. By only having one delivery, retailers can ensure they are receiving a great deal and will therefore make more profit on their goods when sold.

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